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Wait — before you choose
Both Hootsuite and Later don't support posting to Facebook groups. This is a Facebook API limitation that affects all international tools. If you're a US business that posts to groups — neither will be enough.
Natural Poster is the only tool that solves this problem, through a dedicated desktop app that safely works around the limitation. Worth checking before you pay.
Feature Comparison
| Feature | Hootsuite | Later | 🏆 Natural Poster |
|---|---|---|---|
| Facebook Groups posting | ❌ | ❌ | ✅ |
| Facebook Pages posting | ✅ | ✅ | ✅ |
| ✅ | ✅ | ⚪ | |
| ✅ | ✅ | ⚪ | |
| AI content creation | ✅ | ❌ | ✅ |
| English interface | ❌ | ❌ | ✅ |
| 24/7 support | ❌ | ❌ | ✅ |
| Analytics | ✅ | ✅ | ✅ |
| Team management | ✅ | ✅ | ✅ |
| API | ✅ | ❌ | ⚪ |
| Monthly price (from) | $99 | $18 | ₪169 |
🦉
Hootsuite
The veteran name in social media management
Strengths:
- ✓ Proven, battle-tested interface
- ✓ Supports 35+ social networks
- ✓ Deep analytics
- ✓ Integrates with Canva, Salesforce, and more
Weaknesses:
- ❌ Doesn't support publishing to Facebook Groups
- ❌ Expensive ($99+/month)
- ❌ Support only during North American business hours
- ❌ English-only interface
📅
Later
A visual planning tool for Instagram posts
Strengths:
- ✓ Visual post calendar
- ✓ Instagram specialist
- ✓ Link in Bio tools
- ✓ Hashtag suggestions
Weaknesses:
- ❌ Doesn't support Facebook Groups
- ❌ Built mainly for Instagram
- ❌ No advanced writing AI
- ❌ Limited Facebook publishing
The better solution for your business
Natural Poster specializes in exactly what Hootsuite and Later don't do: posting to Facebook groups with AI.
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