Terms & Conditions

2.1. These terms define the conditions of use of the Natural Poster system and constitute a legally binding agreement between the Company and the User.

2.2. Use of the service in any manner (viewing the website, registering, purchasing a subscription, downloading the desktop application) constitutes full acceptance of the terms detailed in this document.

2.3. The User declares that they have read these terms, fully understood them, and accept all the obligations contained herein.

2.4. The User must be at least 18 years old (or the age of legal majority in their country) to register for the service. Minors may use the service only with the explicit consent of a parent or legal guardian.

2.5. Use of the service is permitted solely for lawful business purposes, subject to the laws of the State of Israel and Facebook's terms of use.

3.1. To use the service, the User must open an account by providing true and accurate details: full name, email, phone number, and Facebook address.

3.2. The User undertakes to keep the account password confidential and not share it with others. Any action performed in the account will be deemed an action of the account holder.

3.3. The User undertakes to update their account details in the event of any change (address, email, phone, etc.).

3.4. The Company reserves the right to refuse registration or to suspend/cancel an account, at its discretion, in cases of suspected violation of these terms or unlawful use.

4.1. The Company offers a free trial period of 3 days for every new user, with no credit card required.

4.2. During the trial period, the User receives full access to all system features, subject to reasonable limits to prevent abuse.

4.3. At the end of the 14 days, if the User has not purchased a paid subscription, the account will automatically move to a free plan with basic limitations.

4.4. The Company will not automatically charge the User at the end of the trial period without explicit consent.

5.1. The prices published on the website are valid as of the date of registration and billing. The Company may change prices from time to time, with at least 30 days' advance notice to existing subscribers.

5.2. Payments are processed through a secure payment provider (Sumit). The Company does not store credit card details on its servers.

5.3. The Company issues an official tax invoice for every payment, in accordance with the Value Added Tax Law, 5736-1975. The invoice is sent to the User's email and is also accessible from the system dashboard.

5.4. Billing is monthly or annual, according to the plan chosen by the User. Annual billing includes a 20% discount compared to monthly payment.

5.5. In the event of a failed payment, the Company will attempt to charge again within 7 days. If the payment continues to fail, the account will be moved to "past_due" status and restricted to read-only functionality until the debt is settled.

5.6. Published prices do not include VAT, unless explicitly stated otherwise.

5.7. User Types (Publishing Identities). Two types of users can be purchased, together or separately: a Regular User — publishing with no daily post-quantity limit, priced according to the published quantity tiers; and an Advertising User — at a reduced price of ₪99/month (before VAT) per user, limited to up to 25 publications (posts) per day per Advertising User. An account can combine both types.

5.8. Advertising User Limit. The limit of 25 publications per day is measured separately for each Advertising User, according to Israel time (midnight to midnight). Upon reaching the daily quota, additional publications from that user will be automatically deferred to the next business day and continue from there — with no loss of content. The customer can determine in the interface which of their publishing identities are "advertising" (limited) and which are "regular" (unlimited), according to the quantity purchased of each type.

5.9. The price, daily quota, and terms of the Advertising User may be updated from time to time with advance notice as stated in Section 5.1, and any use of an Advertising User is subject to these terms.

6.1. In accordance with the Consumer Protection Law, 5741-1981, and the Consumer Protection Regulations (Cancellation of Transaction), 5771-2010, the User has the right to cancel the transaction within 14 days of the date of the first payment and receive a full refund.

6.2. The subscription can be canceled directly from the system dashboard, with a single click, with no need for a phone call or justification.

6.3. Cancellation of a monthly subscription is effective at the end of the current billing period — the User will continue to enjoy the service until the end of the paid month.

6.4. Cancellation of an annual subscription within the first 14 days — full refund. After 14 days — a pro-rated refund for the months not yet used, after deducting a 10% administration fee.

6.5. Refunds are made within 5 business days of the request, via the original payment method.

6.6. In the event of a breach of these terms by the User, the Company may cancel the account without a refund.

8.1. Use of the service requires installing the Natural Poster desktop application on the User's computer (Windows 10/11 or macOS 11+). The application runs locally on the computer and performs actions on the User's behalf on Facebook through its own separate Facebook window.

8.2. The application does not send passwords, cookies, or personal information of the User to the Company's servers. All actions are performed locally on the computer, using the Facebook session the User created in the application.

8.3. The User is responsible for keeping the application updated to the latest version (the application includes an automatic update mechanism). The Company will not be responsible for malfunctions arising from outdated versions of the application.

8.4. Canceling the subscription or removing the application does not affect actions already performed on Facebook.

8.5. Existing customers still using the original Chrome extension are subject to the same terms and are encouraged to switch to the desktop application. Both options are supported during a transition period.

9.1. The User declares that they are aware that Facebook is a third-party platform, and that the Company is not its agent, affiliated with it, or authorized by it.

9.2. The User assumes full responsibility for every action performed in their Facebook account through the service. This includes (but is not limited to): blocks, suspensions, restrictions, content deletion, or account closure.

9.3. The Company makes its best efforts to protect users from such situations through safety algorithms, randomized time intervals, and daily limits — but cannot guarantee complete prevention.

9.4. In the event of the User's Facebook account being blocked, the Company will bear no responsibility and will not provide a refund.

9.5. The User undertakes not to use the service for actions that violate Facebook's Community Standards.

10.1. All rights to the service, the code, the design, the logo, the content, the images, the system, and the algorithms are the exclusive property of the Company.

10.2. The User is granted a limited, non-exclusive, non-transferable right of use (not a right of ownership) to use the service for business purposes, subject to payment and to these terms.

10.3. The User undertakes not to copy, duplicate, modify, distribute, sell, or create derivative works from the service or any part of it.

10.4. Content created by the User (posts, images, etc.) remains their full property. The User grants the Company a limited license to process and store this content for the purposes of operating the service.

11.1. The service is provided "AS IS", with no express or implied warranties.

11.2. The Company makes its best efforts to ensure availability, reliability, and security — but cannot guarantee flawless operation at all times.

11.3. The Company will not be liable, under any circumstances, for indirect, consequential, or special damages — including (but not limited to): loss of profits, damage to reputation, loss of data, suspension of Facebook accounts, or any other damage.

11.4. The Company's maximum liability, in any case of a claim, will be limited to the amount paid by the User for the service in the preceding 12 months.

11.5. The User agrees to defend the Company, its employees, and its officers against any claim, complaint, or demand arising from their use of the service.

12.1. The Company is committed to protecting User privacy in accordance with the Privacy Protection Law, 5741-1981, and the Privacy Protection Regulations (Data Security), 5777-2017.

12.2. Full details on data collection and processing are provided in the Privacy Policy.

12.3. The Company employs advanced security measures including data encryption (AES-256), SSL/TLS, daily backups, and strict access control.

12.4. The User has rights over their information, including the right to review, correct, delete, and export the information.

13.1. In the event of a breach of these terms by the User, the Company may take the following actions, in whole or in part, at its discretion:

• A written warning;
• Restriction of functionality;
• Suspension of the account for a limited time;
• Immediate cancellation of the account without a refund;
• Legal action for damages.

13.2. In the event of a dispute between the User and the Company, the parties will first attempt to resolve the dispute amicably, through direct communication.

13.3. If the dispute is not resolved within 30 days, the parties may turn to arbitration before an arbitrator agreed upon by the parties, or apply to the competent court in accordance with Section 15.

14.1. The Company may update these terms from time to time, according to business, legal, or regulatory needs.

14.2. Material changes will be brought to the attention of users by email or a notice on the system dashboard, at least 30 days before they take effect.

14.3. Non-material changes (proofreading corrections, clarifications, etc.) will take effect immediately and will be published on the website.

14.4. Continued use of the service after changes take effect constitutes agreement to the changes. A User who does not agree to the changes may cancel their subscription.

15.1. These terms and any dispute arising from them shall be governed solely by the laws of the State of Israel, without regard to conflict of law rules.

15.2. Exclusive jurisdiction over any matter arising from these terms or from the use of the service shall lie with the competent courts in the Tel Aviv district, Israel.

15.3. If any provision of these terms is found to be void or unenforceable, the remaining provisions shall remain in full force.