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Wait — before you choose
Both Sprout Social and Later don't support posting to Facebook groups. This is a Facebook API limitation that affects all international tools. If you're a US business that posts to groups — neither will be enough.
Natural Poster is the only tool that solves this problem, through a dedicated desktop app that safely works around the limitation. Worth checking before you pay.
Feature Comparison
| Feature | Sprout Social | Later | 🏆 Natural Poster |
|---|---|---|---|
| Facebook Groups posting | ❌ | ❌ | ✅ |
| Facebook Pages posting | ✅ | ✅ | ✅ |
| ✅ | ✅ | ⚪ | |
| ✅ | ✅ | ⚪ | |
| AI content creation | ✅ | ❌ | ✅ |
| English interface | ❌ | ❌ | ✅ |
| 24/7 support | ❌ | ❌ | ✅ |
| Analytics | ✅ | ✅ | ✅ |
| Team management | ✅ | ✅ | ✅ |
| API | ✅ | ❌ | ⚪ |
| Monthly price (from) | $249 | $18 | ₪169 |
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Sprout Social
An enterprise tool for social media management
Strengths:
- ✓ Highly advanced team management
- ✓ Enterprise-grade analytics
- ✓ Integrates with Salesforce
- ✓ Built-in CRM
Weaknesses:
- ❌ Very expensive ($249+/month)
- ❌ Doesn't support Facebook Groups
- ❌ Built for large organizations only
- ❌ Steep learning curve
📅
Later
A visual planning tool for Instagram posts
Strengths:
- ✓ Visual post calendar
- ✓ Instagram specialist
- ✓ Link in Bio tools
- ✓ Hashtag suggestions
Weaknesses:
- ❌ Doesn't support Facebook Groups
- ❌ Built mainly for Instagram
- ❌ No advanced writing AI
- ❌ Limited Facebook publishing
The better solution for your business
Natural Poster specializes in exactly what Sprout Social and Later don't do: posting to Facebook groups with AI.
Start a free 3-day trialFrequently Asked Questions
What's the difference between Sprout Social and Later?
Sprout Social — An enterprise tool for social media management. Strengths: Highly advanced team management; Enterprise-grade analytics; Integrates with Salesforce; Built-in CRM. Later — A visual planning tool for Instagram posts. Strengths: Visual post calendar; Instagram specialist; Link in Bio tools; Hashtag suggestions.
What are the main weaknesses of Sprout Social and Later?
Sprout Social: Very expensive ($249+/month); Doesn't support Facebook Groups; Built for large organizations only; Steep learning curve. Later: Doesn't support Facebook Groups; Built mainly for Instagram; No advanced writing AI; Limited Facebook publishing.
Do Sprout Social or Later support posting to Facebook Groups?
Neither Sprout Social nor Later supports posting to Facebook Groups — it's a limitation of the official Facebook API that affects these international tools. Natural Poster is built for exactly that, publishing to Facebook Groups through a dedicated desktop app connected to your real Facebook session, on a scheduled, human-like cadence.
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