Understanding Reports and Analytics
How to read Natural Poster's reports and turn them into insights that improve your Campaigns.
Go to the Analytics dashboard
From the main menu. You'll see your key KPIs: total Campaigns, Posts published, overall engagement, and active Groups.
Understand the core metrics
Success Rate = the percentage of successful publishes. Avg. Engagement = average likes + comments per Post. Reach = estimated exposure. Cost per Reach = $0 (it's organic!).
Review per-Group performance
On the Groups page, every Group shows Posts published, average engagement, and success rate — making it easy to spot underperforming Groups and drop them.
Export reports to Excel
Every analytics page has an "Export CSV" button. Export to Excel for deeper analysis or client reporting.
Use filters
Narrow down by specific dates, particular Groups, or Publishing Identities. This makes it easy to compare performance across time periods or strategies.
You completed the guide!
Nice work. Now you know how to understanding reports and analytics.