The 15-point checklist
Run through this list before every post. If you hit at least 12/15 ✓ — the post is ready. Fewer than that — keep refining.
- ✓✅ A hook that stops the scroll in the first 5 words
- ✓✅ Length is 80-200 words (not less, not more)
- ✓✅ 2-3 relevant emojis sprinkled through the text
- ✓✅ Short paragraphs (1-3 sentences)
- ✓✅ Blank lines between paragraphs for readability
- ✓✅ A human tone, not "marketing robot"
- ✓✅ A specific story or example (not generic)
- ✓✅ A concrete number (price, quantity, time)
- ✓✅ A closing question that invites a reply
- ✓✅ A clear CTA ("click," "call," "sign up")
- ✓✅ An image or video attached
- ✓✅ 1-3 relevant hashtags
- ✓✅ No spam-trigger words ("FREE!!!" "click here")
- ✓✅ Spell-checked (typos kill credibility)
- ✓✅ Read aloud — does it flow well?
💡
Pro tip: keep this list open in a tab next to your editor. Follow it for every post, and your posts will land in the top 10% of the Group.
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AY
Almog Yosef
Founder, Natural Poster
Founder of Natural Poster and an expert in digital marketing for small and medium businesses. Building marketing tools that help businesses in Israel grow without wasting time or money.