Full definition
A CTA is the line at the end of a post or ad that tells the reader what to do next. For example: "Click for details," "Join now," "Call me." A strong CTA drives more conversions. A weak or missing CTA means fewer actions taken.
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TL;DR — In one line
A line that invites the reader to take action
More terms in General Digital Marketing
CTR (Click-Through Rate)
The percentage of impressions that result in a click
Lead
Someone who has shown interest in your product or service
Funnel (Marketing Funnel)
The journey from "awareness" to "paying customer"
ROI (Return on Investment)
How much you got back for every dollar you invested
Brand Awareness
How many people recognize your brand
Copywriting
The art of persuasive marketing writing
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