The percentage of impressions that result in a click
CTR measures how many people clicked your post or ad out of everyone who saw it. For example: if 1,000 people saw a post and 20 clicked, the CTR is 2%. A high CTR (above 2%) means an effective post. A low CTR means it's time to rework the headline or image.
A line that invites the reader to take action
Someone who has shown interest in your product or service
The journey from "awareness" to "paying customer"
How much you got back for every dollar you invested
How many people recognize your brand
The art of persuasive marketing writing
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