CTR is what separates "they saw me" from "they were interested". Impressions without clicks tell you the message reached the wrong people, or that the wording gave nobody a reason to care.
CTR measures how many people clicked your post or ad out of everyone who saw it. For example: if 1,000 people saw a post and 20 clicked, the CTR is 2%. A high CTR (above 2%) means an effective post. A low CTR means it's time to rework the headline or image.
A post in a property group drew 4,200 impressions and 38 clicks — a 0.9% CTR. The same post with a headline naming the neighbourhood and the price drew 3,900 impressions and 121 clicks: 3.1%. Fewer impressions, three times the enquiries.
Comparing CTR across channels. A 1% CTR on a paid ad and a 1% CTR on an organic group post are entirely different things, because the group audience has already self-selected by interest.
Going viral isn't luck. There's a clear formula. Here are the 7 ingredients of a post that goes viral in Facebook Groups.
Read the full guideA line that invites the reader to take action
Someone who has shown interest in your product or service
The journey from "awareness" to "paying customer"
How much you got back for every dollar you invested
How many people recognize your brand
The art of persuasive marketing writing
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