Full definition
Copywriting is the art of writing that gets people to act — to buy, sign up, or click. It draws on formulas like AIDA, PAS, and BAB. Great copywriting is the difference between a post that goes unnoticed and one that drives sales.
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TL;DR — In one line
The art of persuasive marketing writing
🔗 Related terms
More terms in General Digital Marketing
CTR (Click-Through Rate)
The percentage of impressions that result in a click
CTA (Call To Action)
A line that invites the reader to take action
Lead
Someone who has shown interest in your product or service
Funnel (Marketing Funnel)
The journey from "awareness" to "paying customer"
ROI (Return on Investment)
How much you got back for every dollar you invested
Brand Awareness
How many people recognize your brand
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