Full definition
ROI = (profit − cost) / cost × 100%. For example: you invest $1,000 and earn $5,000 back — that's a 400% ROI. It's the single most important marketing metric: a positive ROI means keep going, a negative one means stop.
📌
TL;DR — In one line
How much you got back for every dollar you invested
Full guide on the blog
Want to go deeper on this term?
ROI on Facebook Group Marketing — How to Calculate It and Why It Matters
How much are you actually earning back from every dollar you spend on Group marketing? Here's the methodology for calculating ROI accurately.
Read the full guideMore terms in General Digital Marketing
CTR (Click-Through Rate)
The percentage of impressions that result in a click
CTA (Call To Action)
A line that invites the reader to take action
Lead
Someone who has shown interest in your product or service
Funnel (Marketing Funnel)
The journey from "awareness" to "paying customer"
Brand Awareness
How many people recognize your brand
Copywriting
The art of persuasive marketing writing
🎁 Join Now
Ready to Save 30+ Hours a Month?
Natural Poster — a 3-day free trial, no credit card required. Cancel anytime in one click. Start now and see results within 48 hours.
✓ 3-day free trial
✓ No credit card required
✓ 24/7 support
✓ Cancel fully in one click