Why measure ROI
ROI (Return on Investment) is the single most important marketing metric. It's the difference between "I feel like it's working" and "it's working at X%." Without ROI, you're shooting in the dark and burning budget.
The formula
ROI = (revenue from the campaign - campaign cost) / campaign cost × 100%
ℹ️
Example: you invested $290, and got back $1,450 in revenue. ROI = (1,450-290)/290 × 100% = 400%
What to include in your cost side
- ✓Tool cost (Natural Poster — starting at $39/identity)
- ✓Your own time (hours × $/hour)
- ✓Graphic design (if you invested in it)
- ✓Image hosting
- ✓Paid ad spend (if any)
What to include in your revenue side
- ✓Direct sales from leads
- ✓New customers × average LTV
- ✓Retention of existing customers
- ✓Indirect gains (brand awareness)
A real-world example — a real estate agency
A local real estate office. Monthly investment: Natural Poster ($49) + time (10 hours × $29 = $290) = $339.
Results: 20 inquiries, 2 closed deals, average commission $4,300 = $8,600.
✅
ROI = (8,600 - 339) / 339 × 100% = 2,437% (roughly 24x return on investment)
How Natural Poster helps your ROI
- ✓Saves time — the single biggest cost driver
- ✓Detailed reports — shows exactly how many posts went live
- ✓Lead tracking — connects a post to the leads it generated
- ✓AI-generated content — saves you writing time
Ready to get started?
Try Natural Poster free for 3 days — no credit card, no commitment
Calculate your own ROITags:
#ROI#calculation#marketing
AY
Almog Yosef
Founder, Natural Poster
Founder of Natural Poster and an expert in digital marketing for small and medium businesses. Building marketing tools that help businesses in Israel grow without wasting time or money.