Where to start
A small business owner just getting into digital marketing faces a sea of options: Facebook, Google Ads, Instagram, TikTok, SEO, email... The question isn't "where should I be" — it's "where are my customers." For most small businesses, your customers are on Facebook Groups and Google.
6 must-have marketing channels
1. Google Business Profile (free)
This is the single most important tool for local customers. It puts you on Google Maps with reviews and hours. A must for every local business.
2. Facebook Groups (free)
Posting in relevant Groups brings in free leads. With a tool like Natural Poster, this takes 5 minutes a day instead of two hours.
3. A simple website ($30-150 one-time)
A basic one-to-five-page website is enough. Use Wix, Squarespace, or WordPress. The essentials: a clear phone number, "why choose us," and a call to action.
4. WhatsApp Business (free)
Many customers prefer messaging over email for quick questions. Set up WhatsApp Business, configure an automatic greeting, and add a click-to-chat link on your site.
5. Basic SEO (free-to-cheap)
If you have a website, add quality content with relevant keywords. One article a month can drive steady traffic within 6-12 months.
6. Email marketing (free up to 300/day)
Brevo is free for up to 300 emails a day. Send a monthly newsletter to existing customers — it's the cheapest channel for bringing customers back.
Recommended monthly budget
- ✓Google Business Profile: $0
- ✓Natural Poster (for Groups): $49
- ✓Website (domain + hosting): $15
- ✓WhatsApp Business: $0
- ✓Email marketing (Brevo free): $0
- ✓Google Ads (optional): $145
- ✓Minimum total: $64
- ✓Total with ads: $209
Common small-business mistakes
- ✓Investing in everything at once — start with one channel, master it, then expand
- ✓Skipping analytics — without Google Analytics, you're flying blind
- ✓Not replying to reviews — every review deserves a response, even the positive ones
- ✓Giving up after a month — SEO and brand take 6-12 months to show results
- ✓Not asking customers for feedback — their input is worth its weight in gold
Ready to get started?
Try Natural Poster free for 3 days — no credit card, no commitment
Start marketing smarterFounder of Natural Poster and an expert in digital marketing for small and medium businesses. Building marketing tools that help businesses in Israel grow without wasting time or money.