Attracting customers through valuable content
Inbound Marketing attracts customers through quality content (blog posts, guides, video) instead of interrupting them with ads. A customer who finds you through a Google search because they were looking for a solution — that's inbound. It typically costs 3x less than outbound.
The percentage of impressions that result in a click
A line that invites the reader to take action
Someone who has shown interest in your product or service
The journey from "awareness" to "paying customer"
How much you got back for every dollar you invested
How many people recognize your brand
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