Full definition
A funnel is the journey a customer moves through: Awareness → Interest → Decision → Action. Each stage loses part of the audience — which is why it's shaped like a funnel. Improving the funnel means more conversions.
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TL;DR — In one line
The journey from "awareness" to "paying customer"
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Digital Marketing for Small Businesses — The Complete 2026 Guide
A complete guide for small business owners: where to start, what not to pay for, and how to get results on a small budget.
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More terms in General Digital Marketing
CTR (Click-Through Rate)
The percentage of impressions that result in a click
CTA (Call To Action)
A line that invites the reader to take action
Lead
Someone who has shown interest in your product or service
ROI (Return on Investment)
How much you got back for every dollar you invested
Brand Awareness
How many people recognize your brand
Copywriting
The art of persuasive marketing writing
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