Full definition
Conversion Rate = (people who took action / total visitors) × 100. For example: 1,000 site visitors, 30 sign-ups = a 3% conversion rate. It's a critical measure of marketing success.
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Why it matters
Conversion rate is where traffic turns into money. Improving it is far cheaper than buying more traffic, because you are working with visitors you already have.
🧮 A worked example
A landing page with 1,000 visitors and 20 enquiries converts at 2%. Cutting the form from nine fields to three took it to 4.4% — 44 enquiries from exactly the same traffic, at no extra cost.
⚠️ The common mistake
Measuring conversion across all traffic at once. Facebook group traffic and Google search traffic convert at completely different rates, and a blended average hides which channel is actually working.
Full guide on the blog
Want to go deeper on this term?
5 Copywriting Formulas That Turn Posts Into Conversions
These formulas have stood the test of time — AIDA, PAS, BAB, and more. Here's how to use them to write posts that actually convert.
Read the full guide🔗 Related terms
More terms in Analytics & Metrics
Impressions
How many times your post appeared on someone's screen
Reach
The number of unique people who saw your post
Engagement Rate
The percentage of viewers who commented, liked, or shared
LTV (Lifetime Value)
How much an average customer is worth over the life of the relationship
CAC (Customer Acquisition Cost)
How much it costs to win a new customer
Churn Rate
The percentage of customers who leave each month
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