Full definition
Engagement Rate = (comments + likes + shares) / Reach × 100. It's an excellent measure of content quality. 1-3% is good, 5%+ is excellent. Posts with high engagement get more reach from the algorithm.
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TL;DR — In one line
The percentage of viewers who commented, liked, or shared
🔗 Related terms
More terms in Analytics & Metrics
Impressions
How many times your post appeared on someone's screen
Reach
The number of unique people who saw your post
Conversion Rate
The percentage of visitors who complete a desired action
LTV (Lifetime Value)
How much an average customer is worth over the life of the relationship
CAC (Customer Acquisition Cost)
How much it costs to win a new customer
Churn Rate
The percentage of customers who leave each month
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