The algorithm decides who sees you. You can write the best post in the world, and without early engagement signals it simply will not be shown.
Facebook's algorithm is an AI system that decides which posts show up in each user's feed. It weighs engagement, personal connections, content type, and time spent viewing. In 2026, the algorithm favors "meaningful interactions" over hollow likes.
Two identical posts in a group, one at 9am and one at 10pm. The morning one drew 11 comments in its first hour and kept being shown for two days; the evening one drew 2 and vanished by morning.
Trying to game it with like-begging or fake comments. Facebook recognises those patterns, and they are exactly what suppresses distribution rather than lifting it.
Facebook's algorithm got an update. Here's what's new, what stopped working, and how to adapt your strategy.
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