Full definition
Engagement is any interaction a user has with a post: likes, comments, shares, saves, clicks. It's the single most important signal to Facebook's algorithm. High engagement means more reach.
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Why it matters
Engagement is the currency the algorithm uses to measure interest. It is also your earliest signal — it shows up hours before any actual enquiries do.
🧮 A worked example
Adding an open question at the end of a post took average comments from 3 to 19, and distribution rose with it. The question was about the problem the product solves, not a generic icebreaker.
⚠️ The common mistake
Counting likes as meaningful engagement. A comment or a share is worth far more, both to the algorithm and as a signal of buying intent.
Full guide on the blog
Want to go deeper on this term?
How to Increase Engagement on Your Posts — 12 Proven Tips
More likes, more comments, more shares. Practical tips that actually work in real Facebook Groups.
Read the full guide🔗 Related terms
More terms in Facebook & Groups
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