Full definition
LTV is the total amount a customer will spend with your business over the entire relationship. For example: a customer paying $60/month who stays for 2 years has an LTV of $1,440. A high LTV signals a healthy business.
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TL;DR — In one line
How much an average customer is worth over the life of the relationship
Full guide on the blog
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ROI on Facebook Group Marketing — How to Calculate It and Why It Matters
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More terms in Analytics & Metrics
Impressions
How many times your post appeared on someone's screen
Reach
The number of unique people who saw your post
Engagement Rate
The percentage of viewers who commented, liked, or shared
Conversion Rate
The percentage of visitors who complete a desired action
CAC (Customer Acquisition Cost)
How much it costs to win a new customer
Churn Rate
The percentage of customers who leave each month
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