Full definition
Churn Rate = (customers lost / total customers) × 100. A 5% monthly churn rate is considered reasonable; 10%+ is a problem. SaaS businesses with low churn (under 2%) grow faster.
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TL;DR — In one line
The percentage of customers who leave each month
🔗 Related terms
More terms in Analytics & Metrics
Impressions
How many times your post appeared on someone's screen
Reach
The number of unique people who saw your post
Engagement Rate
The percentage of viewers who commented, liked, or shared
Conversion Rate
The percentage of visitors who complete a desired action
LTV (Lifetime Value)
How much an average customer is worth over the life of the relationship
CAC (Customer Acquisition Cost)
How much it costs to win a new customer
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