Full definition
Impressions count every time a post appears on a user's screen, even if that same user sees it multiple times. This differs from Reach, which counts only unique people. Impressions is the most basic exposure metric.
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TL;DR — In one line
How many times your post appeared on someone's screen
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ROI on Facebook Group Marketing — How to Calculate It and Why It Matters
How much are you actually earning back from every dollar you spend on Group marketing? Here's the methodology for calculating ROI accurately.
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More terms in Analytics & Metrics
Reach
The number of unique people who saw your post
Engagement Rate
The percentage of viewers who commented, liked, or shared
Conversion Rate
The percentage of visitors who complete a desired action
LTV (Lifetime Value)
How much an average customer is worth over the life of the relationship
CAC (Customer Acquisition Cost)
How much it costs to win a new customer
Churn Rate
The percentage of customers who leave each month
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