Someone who has shown interest in your product or service
A lead is someone who has expressed interest — left their details, made contact, or added a product to their cart. It's the stage between "aware of your brand" and "paying customer." The conversion from lead to customer is called the Conversion Rate.
The percentage of impressions that result in a click
A line that invites the reader to take action
The journey from "awareness" to "paying customer"
How much you got back for every dollar you invested
How many people recognize your brand
The art of persuasive marketing writing
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