How many people recognize your brand
Brand Awareness measures how familiar people are with your brand. It's hard to measure but critical — before a customer buys, they need to know you exist. Ways to measure it: surveys, branded search volume, and tracking social media mentions.
The percentage of impressions that result in a click
A line that invites the reader to take action
Someone who has shown interest in your product or service
The journey from "awareness" to "paying customer"
How much you got back for every dollar you invested
The art of persuasive marketing writing
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