Organic ranking on Google
SEO is the process of improving a site so it ranks higher in Google search results. It includes keyword targeting, quality content, backlinks, fast load times, and good UX. SEO is a long-term investment — expect 6-12 months before you see results.
The words people search for on Google
Google's search results page
Links from other websites pointing to yours
A 0-100 score reflecting how strong a domain is in Google's eyes
Long, highly specific search phrases
The description that appears under the title in Google's results
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