The description that appears under the title in Google's results
A Meta Description is a 150-160 character summary that appears beneath the title in Google's results. It's not a direct ranking factor, but it's critical for CTR. A great meta description invites the click with a clear benefit plus a call to action.
Organic ranking on Google
The words people search for on Google
Google's search results page
Links from other websites pointing to yours
A 0-100 score reflecting how strong a domain is in Google's eyes
Long, highly specific search phrases
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