Full definition
Keywords are the words and phrases people type into search engines. Keyword research is the foundation of all SEO. "Long-tail" phrases (4+ words) are usually easier to rank for and face lower competition.
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Why it matters
Keywords are the map between what you sell and what people actually type. The gap between the two is usually wider than you would think.
🧮 A worked example
A business sold "strategic business consulting". What people searched for was "how to get my business out of losses". Same service, entirely different language.
⚠️ The common mistake
Picking keywords on search volume alone. A term with 200 searches and buying intent is worth more than one with 10,000 curiosity searches.
Full guide on the blog
Want to go deeper on this term?
SEO for Small Businesses in 2026: The Complete Guide to Ranking #1 on Google
How can a small business reach the top of Google in 2026? This complete guide shows you exactly how — without spending tens of thousands on ads.
Read the full guideMore terms in SEO
SEO (Search Engine Optimization)
Organic ranking on Google
SERP (Search Engine Results Page)
Google's search results page
Backlinks
Links from other websites pointing to yours
Domain Authority (DA)
A 0-100 score reflecting how strong a domain is in Google's eyes
Long-Tail Keywords
Long, highly specific search phrases
Meta Description
The description that appears under the title in Google's results
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