A 0-100 score reflecting how strong a domain is in Google's eyes
Domain Authority is a Moz metric that scores how "strong" a site is for SEO, on a 0-100 scale. New sites start around 1. Giant sites (Wikipedia, YouTube) sit at 90+. A high DA means better Google rankings, built mainly through quality backlinks.
Organic ranking on Google
The words people search for on Google
Google's search results page
Links from other websites pointing to yours
Long, highly specific search phrases
The description that appears under the title in Google's results
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