This is a third-party score, not Google’s — but it is useful for comparing yourself with competitors and judging how hard a fight will be.
Domain Authority is a Moz metric that scores how "strong" a site is for SEO, on a 0-100 scale. New sites start around 1. Giant sites (Wikipedia, YouTube) sit at 90+. A high DA means better Google rankings, built mainly through quality backlinks.
If the competitors on page one sit around 55 and you are at 12, a head term is not the right battle. Long-tail phrases are.
Treating it as a score from Google. Google publishes no such number, and improving it is a symptom rather than a goal.
How can a small business reach the top of Google in 2026? This complete guide shows you exactly how — without spending tens of thousands on ads.
Read the full guideOrganic ranking on Google
The words people search for on Google
Google's search results page
Links from other websites pointing to yours
Long, highly specific search phrases
The description that appears under the title in Google's results
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