Full definition
Schema Markup is JSON-LD code that tells Google precisely what's on a page — an article, product, organization, FAQ, and so on. Used correctly, it unlocks Rich Results (star ratings, prices, and direct answers in search results).
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Why it matters
Schema tells the search engine what a page contains instead of leaving it to infer. It is what produces star ratings, prices and FAQs in the results.
🧮 A worked example
Adding FAQ schema to a product page can attach expandable questions beneath your result — more screen space and more reasons to click.
⚠️ The common mistake
Marking up content that is not on the page. Describing information the user cannot see breaches the guidelines and can trigger a manual action.
Full guide on the blog
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Read the full guideMore terms in SEO
SEO (Search Engine Optimization)
Organic ranking on Google
Keywords
The words people search for on Google
SERP (Search Engine Results Page)
Google's search results page
Backlinks
Links from other websites pointing to yours
Domain Authority (DA)
A 0-100 score reflecting how strong a domain is in Google's eyes
Long-Tail Keywords
Long, highly specific search phrases
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