Full definition
CPC is the average cost per click on an ad. On Google and Facebook it varies by industry: real estate $2-4, e-commerce $1-2, B2B $3-8. A lower CPC means more traffic for your budget.
📌
Why it matters
Cost per click is the entry price for a query. It reflects what competitors are willing to pay, which makes it a good signal of a term’s commercial value.
🧮 A worked example
A term with an $8 cost per click signals a market where a customer is worth a lot. That is also a strong hint it is worth attacking organically.
⚠️ The common mistake
Choosing keywords because they are cheap. A low cost per click usually signals there is no buying intent there.
Full guide on the blog
Want to go deeper on this term?
Facebook Groups vs. Facebook Ads: Which Is Better for Small Business in 2026?
Facebook Ads buy you fast, targeted reach — but you pay for every click, and it stops the moment your budget does. Facebook Groups give you free, trust-rich reach that compounds. Here's an honest, side-by-side breakdown of cost, ROI, and when to use each — plus how to make the Groups channel actually scale.
Read the full guide🔗 Related terms
More terms in Paid Advertising
SEM (Search Engine Marketing)
Paid search marketing (like Google Ads)
PPC (Pay Per Click)
A pricing model where you pay per click
CPM (Cost Per Mille)
The cost per 1,000 impressions
Retargeting
Showing ads to people who already visited your site
Pixel (Facebook Pixel)
Tracking code that identifies visitors to your site
🎁 Join Now
Ready to Save 30+ Hours a Month?
Natural Poster — a 3-day free trial, no credit card required. Cancel anytime in one click. Start now and see results within 48 hours.
✓ 3-day free trial
✓ No credit card required
✓ 24/7 support
✓ Cancel fully in one click