Full definition
CPC is the average cost per click on an ad. On Google and Facebook it varies by industry: real estate $2-4, e-commerce $1-2, B2B $3-8. A lower CPC means more traffic for your budget.
📌
TL;DR — In one line
What one click costs on a paid ad
🔗 Related terms
More terms in Paid Advertising
SEM (Search Engine Marketing)
Paid search marketing (like Google Ads)
PPC (Pay Per Click)
A pricing model where you pay per click
CPM (Cost Per Mille)
The cost per 1,000 impressions
Retargeting
Showing ads to people who already visited your site
Pixel (Facebook Pixel)
Tracking code that identifies visitors to your site
🎁 Join Now
Ready to Save 30+ Hours a Month?
Natural Poster — a 3-day free trial, no credit card required. Cancel anytime in one click. Start now and see results within 48 hours.
✓ 3-day free trial
✓ No credit card required
✓ 24/7 support
✓ Cancel fully in one click