Full definition
CPC is the average cost per click on an ad. On Google and Facebook it varies by industry: real estate $2-4, e-commerce $1-2, B2B $3-8. A lower CPC means more traffic for your budget.
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TL;DR — In one line
What one click costs on a paid ad
Full guide on the blog
Want to go deeper on this term?
Facebook Groups vs. Facebook Ads: Which Is Better for Small Business in 2026?
Facebook Ads buy you fast, targeted reach — but you pay for every click, and it stops the moment your budget does. Facebook Groups give you free, trust-rich reach that compounds. Here's an honest, side-by-side breakdown of cost, ROI, and when to use each — plus how to make the Groups channel actually scale.
Read the full guide🔗 Related terms
More terms in Paid Advertising
SEM (Search Engine Marketing)
Paid search marketing (like Google Ads)
PPC (Pay Per Click)
A pricing model where you pay per click
CPM (Cost Per Mille)
The cost per 1,000 impressions
Retargeting
Showing ads to people who already visited your site
Pixel (Facebook Pixel)
Tracking code that identifies visitors to your site
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