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💰Paid Advertising

Pixel (Facebook Pixel)

Tracking code that identifies visitors to your site

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TL;DR — In one line

Tracking code that identifies visitors to your site

Full definition

Facebook Pixel is a snippet of JavaScript code installed on your site. It tracks visitors and enables retargeting, conversion tracking, and optimization for Facebook ads. It's essential for anyone running paid Facebook advertising.

🔗 Related terms

Retargeting

More terms in Paid Advertising

SEM (Search Engine Marketing)

Paid search marketing (like Google Ads)

PPC (Pay Per Click)

A pricing model where you pay per click

CPC (Cost Per Click)

What one click costs on a paid ad

CPM (Cost Per Mille)

The cost per 1,000 impressions

Retargeting

Showing ads to people who already visited your site

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Pixel (Facebook Pixel): What Is It? 2026 Guide | Natural Poster | Natural Poster