Full definition
CPM is the cost of 1,000 ad impressions. For example: a CPM of $3 means you pay $3 for every 1,000 times the ad is shown. It's mainly used for brand awareness campaigns.
More terms in Paid Advertising
SEM (Search Engine Marketing)
Paid search marketing (like Google Ads)
PPC (Pay Per Click)
A pricing model where you pay per click
CPC (Cost Per Click)
What one click costs on a paid ad
Retargeting
Showing ads to people who already visited your site
Pixel (Facebook Pixel)
Tracking code that identifies visitors to your site
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