Full definition
PPC is an advertising model where you pay only when someone clicks your ad. Google Ads and Facebook Ads generally run on PPC. Cost per click (CPC) varies by industry — typically $0.50-4 in the US.
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Why it matters
Pay-per-click turns marketing into arithmetic. If you know what a customer is worth, you know exactly what a click may cost.
🧮 A worked example
If 20 clicks produce one enquiry, and one in four enquiries closes at $1,000, then 80 clicks are worth $1,000 — anything up to $12 a click is still profitable.
⚠️ The common mistake
Pausing a campaign on cost per click. The metric that decides is cost per deal; an expensive click that converts beats a cheap one that does not.
Full guide on the blog
Want to go deeper on this term?
Facebook Groups vs. Facebook Ads: Which Is Better for Small Business in 2026?
Facebook Ads buy you fast, targeted reach — but you pay for every click, and it stops the moment your budget does. Facebook Groups give you free, trust-rich reach that compounds. Here's an honest, side-by-side breakdown of cost, ROI, and when to use each — plus how to make the Groups channel actually scale.
Read the full guide🔗 Related terms
More terms in Paid Advertising
SEM (Search Engine Marketing)
Paid search marketing (like Google Ads)
CPC (Cost Per Click)
What one click costs on a paid ad
CPM (Cost Per Mille)
The cost per 1,000 impressions
Retargeting
Showing ads to people who already visited your site
Pixel (Facebook Pixel)
Tracking code that identifies visitors to your site
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