Full definition
PPC is an advertising model where you pay only when someone clicks your ad. Google Ads and Facebook Ads generally run on PPC. Cost per click (CPC) varies by industry — typically $0.50-4 in the US.
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TL;DR — In one line
A pricing model where you pay per click
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Want to go deeper on this term?
Facebook Groups vs. Facebook Ads: Which Is Better for Small Business in 2026?
Facebook Ads buy you fast, targeted reach — but you pay for every click, and it stops the moment your budget does. Facebook Groups give you free, trust-rich reach that compounds. Here's an honest, side-by-side breakdown of cost, ROI, and when to use each — plus how to make the Groups channel actually scale.
Read the full guide🔗 Related terms
More terms in Paid Advertising
SEM (Search Engine Marketing)
Paid search marketing (like Google Ads)
CPC (Cost Per Click)
What one click costs on a paid ad
CPM (Cost Per Mille)
The cost per 1,000 impressions
Retargeting
Showing ads to people who already visited your site
Pixel (Facebook Pixel)
Tracking code that identifies visitors to your site
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