Full definition
PPC is an advertising model where you pay only when someone clicks your ad. Google Ads and Facebook Ads generally run on PPC. Cost per click (CPC) varies by industry — typically $0.50-4 in the US.
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TL;DR — In one line
A pricing model where you pay per click
🔗 Related terms
More terms in Paid Advertising
SEM (Search Engine Marketing)
Paid search marketing (like Google Ads)
CPC (Cost Per Click)
What one click costs on a paid ad
CPM (Cost Per Mille)
The cost per 1,000 impressions
Retargeting
Showing ads to people who already visited your site
Pixel (Facebook Pixel)
Tracking code that identifies visitors to your site
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