Full definition
Retargeting is advertising aimed at people who already visited your site but didn't buy. A regular ad reaches new people; retargeting goes back to those who already showed interest. Conversion rates tend to be especially high.
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Why it matters
Retargeting speaks to people who already showed interest. That is why it is almost always the most profitable campaign in an account.
🧮 A worked example
Someone who visited your pricing page and did not enquire is the warmest audience you have. One reminder within the week brings a meaningful share of them back.
⚠️ The common mistake
Showing the same ad for months. Over-repeated exposure turns a reminder into an irritation and damages the brand.
Full guide on the blog
Want to go deeper on this term?
Retargeting Through Facebook Groups — A New Tactic
A new way to retarget without a pixel — just through Groups. It works remarkably well in 2026.
Read the full guide🔗 Related terms
More terms in Paid Advertising
SEM (Search Engine Marketing)
Paid search marketing (like Google Ads)
PPC (Pay Per Click)
A pricing model where you pay per click
CPC (Cost Per Click)
What one click costs on a paid ad
CPM (Cost Per Mille)
The cost per 1,000 impressions
Pixel (Facebook Pixel)
Tracking code that identifies visitors to your site
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