Full definition
Retargeting is advertising aimed at people who already visited your site but didn't buy. A regular ad reaches new people; retargeting goes back to those who already showed interest. Conversion rates tend to be especially high.
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TL;DR — In one line
Showing ads to people who already visited your site
Full guide on the blog
Want to go deeper on this term?
Retargeting Through Facebook Groups — A New Tactic
A new way to retarget without a pixel — just through Groups. It works remarkably well in 2026.
Read the full guide🔗 Related terms
More terms in Paid Advertising
SEM (Search Engine Marketing)
Paid search marketing (like Google Ads)
PPC (Pay Per Click)
A pricing model where you pay per click
CPC (Cost Per Click)
What one click costs on a paid ad
CPM (Cost Per Mille)
The cost per 1,000 impressions
Pixel (Facebook Pixel)
Tracking code that identifies visitors to your site
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