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🔍SEO

GEO / AEO (Generative Engine Optimization)

Optimizing content for AI-powered search results

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Why it matters

More and more answers are consumed inside AI engines without a click through. If your content is not quotable, you disappear at that stage of the journey.

Full definition

GEO/AEO is the new SEO: how to get AI engines (ChatGPT, Perplexity, Gemini) to cite and recommend your site. It includes llms.txt, structured data, FAQ schema, and deep, high-quality content. Critical for 2026 and beyond.

🧮 A worked example

A paragraph that answers a whole question in three sentences, without depending on what came above it, is one a model can quote. A paragraph beginning "as we saw above" is not.

⚠️ The common mistake

Assuming it replaces SEO. They are complementary layers: the same content needs to rank in search and be quotable.

Full guide on the blog
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GEO / AEO (Generative Engine Optimization): What Is It? 2026 Guide | Natural Poster