An immediate exit tells you the expectation you set did not match what people found. It is a measure of your promise, not just your page.
Bounce Rate is the percentage of visitors who land on your site, view just one page, and leave without taking any action. A low bounce rate (25-40%) signals an engaging site. A high one (70%+) points to a problem with content, design, or speed.
A page bounced 78% of group traffic. The post had promised pricing and the page opened with the company story. Moving the pricing to the top brought the bounce rate to 41%.
Treating a high bounce rate as always bad. On a page built to answer one thing — opening hours, a phone number — a high bounce rate means the visitor got exactly what they came for.
How many times your post appeared on someone's screen
The number of unique people who saw your post
The percentage of viewers who commented, liked, or shared
The percentage of visitors who complete a desired action
How much an average customer is worth over the life of the relationship
How much it costs to win a new customer
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