A system for managing customer relationships
A CRM is software that manages everything about your customers — contact details, purchase history, interactions, and tasks. Popular tools include HubSpot, Salesforce, Pipedrive, and Zoho. Essential for any business generating more than 50 leads a month.
The percentage of impressions that result in a click
A line that invites the reader to take action
Someone who has shown interest in your product or service
The journey from "awareness" to "paying customer"
How much you got back for every dollar you invested
How many people recognize your brand
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