A CRM is the business’s memory. Without it enquiries fall through the cracks, and you cannot tell which channel actually produced the paying customers.
A CRM is software that manages everything about your customers — contact details, purchase history, interactions, and tasks. Popular tools include HubSpot, Salesforce, Pipedrive, and Zoho. Essential for any business generating more than 50 leads a month.
Tagging the source on every lead revealed that groups produced 40% of enquiries and 65% of closed deals — a fact that was invisible without the record.
Running leads out of WhatsApp and memory. It works up to about 20 leads a month, and falls apart exactly when things start going well.
The percentage of impressions that result in a click
A line that invites the reader to take action
Someone who has shown interest in your product or service
The journey from "awareness" to "paying customer"
How much you got back for every dollar you invested
How many people recognize your brand
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