A large language model — the technology behind ChatGPT and Claude
An LLM is an AI model trained on massive amounts of text that can understand and generate human language. ChatGPT, Claude, and Gemini are all LLMs. Today's LLMs understand and generate dozens of languages, including Hebrew, at a remarkably high level.
The percentage of impressions that result in a click
A line that invites the reader to take action
Someone who has shown interest in your product or service
The journey from "awareness" to "paying customer"
How much you got back for every dollar you invested
How many people recognize your brand
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