Full definition
A/B Testing compares two versions (A and B) to see which performs better. For example: two headlines, two CTA buttons, two images. It's the key to optimization — data-driven decisions, not guesswork.
More terms in General Digital Marketing
CTR (Click-Through Rate)
The percentage of impressions that result in a click
CTA (Call To Action)
A line that invites the reader to take action
Lead
Someone who has shown interest in your product or service
Funnel (Marketing Funnel)
The journey from "awareness" to "paying customer"
ROI (Return on Investment)
How much you got back for every dollar you invested
Brand Awareness
How many people recognize your brand
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