A consistent voice is what makes people recognise you in a group before they have read the name. Without it every post looks as though someone else wrote it.
Brand Voice is how your brand "talks" — serious or playful, formal or friendly, technical or simple. It's one of the things that separates a great brand from a mediocre one. Define your brand voice early and stick to it across everything you publish.
A business that decided to always write in the first person singular and never use superlatives became recognisable in local groups within two months, without changing anything about the product.
Confusing voice with tone. Voice is constant; tone shifts between a sales post and a support post. Changing the voice every post erases recognition.
AI writes great content — but it sounds like every other AI. Here's how to "teach" it to write *exactly* like your brand. The step-by-step guide.
Read the full guideThe percentage of impressions that result in a click
A line that invites the reader to take action
Someone who has shown interest in your product or service
The journey from "awareness" to "paying customer"
How much you got back for every dollar you invested
How many people recognize your brand
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