A good persona settles decisions. It tells you which groups to be in, what time to post, and which objection to handle first.
A Buyer Persona is a "fictional character" representing your ideal customer: age, gender, profession, problems, concerns, and goals. It's an essential tool for targeted marketing. Writing for "Alex, 35, a parent of two and the owner of an online store" works 10x better than writing for "businesses" in general.
The persona "small business owner, 35–50, checks her phone in the evening once the children are asleep" moved posting to 9pm and lifted engagement immediately.
Building a persona from imagination. One not grounded in conversations with real customers is a guess with a profile picture.
Not every Group is worth your time. Here are the 7 criteria you should use to pick Facebook Groups for effective posting — based on experience from hundreds of customers.
Read the full guideThe percentage of impressions that result in a click
A line that invites the reader to take action
Someone who has shown interest in your product or service
The journey from "awareness" to "paying customer"
How much you got back for every dollar you invested
How many people recognize your brand
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