A profile of your ideal customer
A Buyer Persona is a "fictional character" representing your ideal customer: age, gender, profession, problems, concerns, and goals. It's an essential tool for targeted marketing. Writing for "Alex, 35, a parent of two and the owner of an online store" works 10x better than writing for "businesses" in general.
The percentage of impressions that result in a click
A line that invites the reader to take action
Someone who has shown interest in your product or service
The journey from "awareness" to "paying customer"
How much you got back for every dollar you invested
How many people recognize your brand
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