Evidence that other people love your product
Social Proof is evidence that other people have chosen your product — testimonials, reviews, customer counts, ratings, media mentions. It's the strongest signal for driving conversions. "500 customers already tried it" beats 10 lines of marketing copy.
The percentage of impressions that result in a click
A line that invites the reader to take action
Someone who has shown interest in your product or service
The journey from "awareness" to "paying customer"
How much you got back for every dollar you invested
How many people recognize your brand
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